A typical Lean cycle
1. AlignFace the challengeIdentify needs and relate them to business objectives |
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2. CONCEIVEFocus on end-usersDesign a solution that meets user needs and validate it 3. BUILDDevelop smartlyCreate unique, ambitious, useful products & solutions |
4. IMPROVELearnMeasure user behaviour & boost results |

1. ALIGN
Face the challenge
Identify needs and relate them to business objectives
2. CONCEIVE
Focus on end-users
Design a solution that meets user needs and validate it
3. BUILD
Develop smartly
Create unique, ambitious, useful products & solutions
4. IMPROVE
Learn
Measure user behaviour & boost results